Pacific is an eCommerce company producing a new generation of environment-friendly headphones. The focus of its attention is on users with Eco-conscious. Pacific mostly uses recycled plastics, natural, organic, and sustainable materials.
The ideal persona is a man named Tayla. Tayla is in his mid 40’s and lives with friends. They are a high school graduate and work in a small team. Tayla lives in Germany, is somewhat familiar with the product, and is very Eco/Environment/Waste conscious.
